We place your for sale listing on the Multiple Listing Service (MLS), which the MLS then syndicates (sends) the listing to several hundred real estate websites providing us with maximum exposure of your listing to agents and buyers.Â
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When a real estate agent brings us a motivated, ready, willing and able buyer, we are encouraged to compensate them between 2-3% commission for their help, but since we only get paid 1% from you for our listing service, we obviously cannot pay the buyer’s agent ourselves. So, we recommend that you offer between 2-3% in the MLS to real estate agents that will have access to your listing throughout California via a myriad of real estate websites. This will help us receive offers for top dollar for your home.Â
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Why for top dollar? Well, because when your home receives maximum exposure online, it will normally receive multiple offers. When this happens, we are able to submit a Seller Multiple Counter Offer Form to all potential buyers asking them to improve — submit their best and highest — offer if they wish to be considered further as the buyer(s) of the property. When executed properly, this will almost always guarantee top dollar for your home because the serious buyers will almost always increase their initial offer amount, almost always above asking price. So, paying the buyers agent 2%-3% in addition to our 1% listing fee for a total of 3-4% can actually turn out to be a great investment and can pay off well for you.
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The 3-4% total commission is well below the industry standard of 6%, which saves you several thousand dollars.Â
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Ultimately, it’s up to you how much to offer other real estate agents when they find your home on the MLS. You are under no obligation to pay a certain amount, but we do encourage home sellers to offer a compensation amount that gives other agents an incentive to help us sell your home.